Through our hair-related business, we have continued to make efforts in various activities, both domestically and outside Japan, as we consider ways to spread smile and joy not only for our customers who use Aderans Group products but broadly across society.

Love Charity

　The Love Charity was introduced in 1978 to provide custom-made wigs to children aged 4 to 15 who have lost their hair due to some sort of trauma, such as sickness or injury. The underlying concept of this project is to prevent the physical trauma of hair loss from becoming an emotional scar as well. The Love Charity is an opportunity to bring smiles back through the gift of a custom-made wig.
　Furthermore, as of September 2012, we have decided to conduct throughout the year our campaign that had previously been limited to the Christmas period, for the happiness of greater numbers of children. Also, from 2014, we started to provide ready-made wigs to children who need wigs immediately.

Number of Present
2012:123 wigs
2013:172 wigs
2014:265 wigs
2015:343 wigs
2016:336 wigs
2017:315 wigs
2018:330 wigs
2019:308 wigs
2020:333 wigs
2021:383 wigs
2022:402 wigs

Santa Smile Project

　We have continuously conducted "Santa Smile Project" for more than 30 years. This project is for children who need to stay at hospitals during the festive season and we visit hospitals to give them presents. In 2022, we visited 9 hospitals across Japan and offered gifts at additional 24 hospitals.

Collaboration with JHD&C

Since March 2015, we have been supporting the activities of Japan Hair Donation & Charity (JHD&C). The organization provides free wigs, made of donated human hair, to children who need ones due to illness.

(Collaboration between JHD&C and Aderans: Examples)
March 2015: Started the cooperation
April 2016- : Help the production of JHD&C’s wigs
September 2018- : Install special vending machines to support hair donation
October 2018- : Register some Aderans salons as JHD&C supporters

Support JHD&C’s Events for Parents and Children

　We supported summer events which were hosted by JHD&C, to have parents and children know more about hair donation. We provided wigs and assisted participant to fit wig.

Installation of vending machine supporting hair donation

　"Vending machine supporting hair donation" is a vending machine that JHD&C and Coca-Cola Bottlers Japan Inc. operate together. Part of the sales are donated, and that can be used for making wigs. In August 2018, we installed this vending machine at the AD headquarters building.

Register with JHD&C Supporter Beauty Salon

　JHD&C's activities are supported by volunteers from active hairdressers in Japan. Hairdressers perform various tasks such as haircuts, head measurement, and style cuts (haircuts for wigs), when they have free time.
　Currently, 35 in-hospital salons have been registered as JHD&C supporter beauty salons. It is now possible to accept donors who wish to cut donated wigs.

Donation of Medical Hand Sanitizer Gel and Face Shield to JHD&C

　JHD&C, an incorporated nonprofit organization, had suspended its activities due to the coronavirus infection, but resumed its activities in late May 2020 in order to deliver wigs as soon as possible to the children who are still waiting for wigs. We donated as an infection control measure for staff members who carefully work by hand, strand by strand, with donated hair from all over.

A Medical Wig Jointly Developed by Aderans, JHD&C, and Shiseido

　Aderans, JHD&C, and Shiseido have jointly developed a medical wig with artificial fibers uniquely blended by Aderans to present more natural looking black hair. The product, named “Wig+ (Wig Plus),” was launched in November 2022. This joint project started as the three organizations agreed on the shared goal of helping as many people with hair concerns as possible. JHD&C leads the planning of Wig+, Aderans is in charge of its production, and Shiseido supervises its hair design and introduces hairstyles using the company’s original bang method. Aderans and Shiseido have shared their expertise free of charge as part of their initiatives to fulfill their corporate social responsibility (CSR).

(UK) Support for "The Little Princess Trust"

　Aderans UK supports "The Little Princess Trust," the only charity organization endorsed by the Queen of the UK since 2011. The group is engaged in providing human hair wigs to children who have lost their hair due to cancer or other illnesses. Aderans UK is involved in shipping human hair to the factory, delivering wigs to the salon, and is fully supporting activities. We offer wigs to children suffering from hair loss. In 2020, Aderans Sweden and Aderans Germany joined this activity. We have started supported taking advantage of the synergy effect and offer wigs to children suffering from hair loss.

Supporting World Children's Day Youth Festival

　We supported the "World Children's Day Youth Festival" held in November 2018. This event was organized by the international human rights NGO HumanRightsNow, which aims to eliminate serious human rights violations around the world. We offered to provide Fontaine wigs to Secretary General Anjana K.C., a representative and independent living center of Pokhara.

(US)HAIR CLUB FOR KIDS

　From 1992, Hair Club has provided non-surgical hair replacement services to children aged 6 to 17 who have lost their hair, as well as Aderans' Love Charity.

(US)Toys for Tots

　Aderans Hair Goods has been carrying out "Toys for Tots" activity since 2018 with the idea of "toys for children." During the Christmas season, we distribute new, unopened toys to underprivi- leged children. We presented 220 toys during the year.

(US)HairClub Cares: Christmas Toy Drive

　HairClub works together with the Salvation Army to organize HairClub Cares: Christmas Toy Drive, aiming to enable children in all circumstances to receive gifts during the holiday season. In this activity to serve the local community, HairClub staff members also help pack and wrap the gifts for children.

(Thailand)Donation for school lunches and textbooks

　The World Quality Company supports kindergartens and elementary schools located near the factory by assisting with the expenses of school lunches, textbooks, and reference books.

Donating 35,000 Face Shields to Help the Beauty and Other Industries

　As the COVID-19 pandemic drags on, hair salons need to keep taking thorough measures for hygiene and infection prevention. To support their efforts, we have donated AD Face Shelters (face shields) to the Hairdressing Federation of Japan. We have also donated the face shields to welfare organizations as similar measures are essential in the welfare field as well.

Donated Item
-Approximately 35,000 AD Face Shelters (face shields)

Main Recipients
-Hairdressing Federation of Japan
-Taito City Social Welfare Corporation
-Tachikawa Council of Social Welfare
-Nippon Logistech Corporation
-Asahi Kiki Service Co., Ltd.
-MyLogistics Co., Ltd.

(Laos) Providing the Company’s Factory as a Temporary Medical Facility

　As a company with factories in Laos, we discussed how we could contribute to the country in the fight against the prolonged COVID-19 pandemic, and decided to close down the Savannakhet factory and donate its building to the country.
　Laos, with relatively few medical institutions, faced growing shortages of health care facilities and hospital beds due to the rapid spread of the virus. In response, we offered the Savannakhet factory buildingto Savannakhet Province in July 2021, to be temporarily used as a makeshift healthcare facility, and donated the building in January 2022. We also continue to provide other types of support, including relief supplies and monetary donations.

(Thailand) Supporting COVID-19 Vaccination

　World Quality Co., Ltd. (WQC), which mainly man- ufactures wigs, purchased and donated booster doses of COVID-19 vaccine for 140 people to Chulabhorn Hospital in May 2022 as part of its initiatives to support measures against the pandemic. The donated doses have been used to support the vaccination effort.
　When Thailand faced serious challenges with the COV- ID-19 pandemic, media kept sharing stories about many people being unable to get vaccinated. To help address this problem, the CSR Activity Committee of WQC organized fundraising and purchased the booster doses, using the pro- ceeds from the sale of waste materials and the support funds they had raised. After the donation, WQC received a letter of gratitude from the hospital.

(Philippines)Donated Relief Supplies to Frontline Healthcare Workers

　Aderans Philippines, which manufactures wigs, supported the "Help Us Help Our Frontliners" campaign promoted by the Clark Special Economic Zone, where the headquarters is located. We donated personal protective equipment such as masks and goggles to medical sites in the area in 2020.

(Philippines) Health and Safety Initiatives for Employees and Their Families

　At Aderans Philippines, we are taking the initiative to assist employees, such as the "Employee and Family Welfare Group" and the "Safety and Health Group."

Haircut Volunteer at a Welfare Facility

　In July 2018, four new employees participated in the "Scissors Day Haircut Volunteer," held at Nissei Day Service Center in Minami Nagasaki and in Akabanedai. This activity is held annually by Incorporated Yamano Gakuen and General Incorporated Association of International Beauty Association as a commemorative event for Scissors Day. This is the first time for us to participate with haircut volunteers on Scissors Day.

Held "Blind Makeup" seminar Supporting JAPAN CAREMAKE Association

　In June 2019, we held a "Blind Makeup" seminar in which visually impaired people voluntarily make up their own, support of the philosophy of the JAPAN CAREMAKE Association.
　This association is working to establish a "care makeup" model that can be practiced by people in the welfare field, such as elderly people, people with dementia, people with disabilities, and people with illness, and to disseminate their activities widely.

Developing the BLINDMAKE UD Palette, a Universally Designed Makeup Palette Proposed by a Person with a Visual Impairment

　While Aderans has been committed to appearance care for patients through the development of medical wigs, we have also realized that people with visual impairments face challenges in appearance care as well. Many of them are hesitant to go out and meet people, or even feeling depressed. To support them through makeup, we have launched a universally designed makeup palette “BLINDMAKE UD Palette.” For commercialization, we developed the product in collaboration with people with visual impairments who are promoting BLINDMAKE at the Caremake Association.

Supporting People with Disabilities through Art

　We support artistic activities of people with disabilities to help pro- mote their financial independence and social participation, aiming to build an inclusive society that embraces diversity.
　As the first step of our support, we started featuring an artwork by a person with a disability on the cover of our CSR Communication Report in 2021.
　In 2022, we expanded collaborative work on disability art beyond the CSR Communication Report, including free gifts for customers and our 2023 corporate calendar.

Sponsored "Osaka SDGs/KenKatsu 10 Special Match Day"

　In support of Osaka Prefecture's philosophy, whose catch phrase is "KenKatsu (healthy activity) 10," a prefectural initiative that promotes proactive health throughout life, we sponsored the "Osaka SDGs/KenKatsu 10 Special Match Day" held in September 2018. We conducted "Pink Ribbon Activities" to support early detection, early diagnosis, and early treatment of breast cancer, and raised awareness for visitors.

(UK)Gifted a wig to Joanna Rowsell Shand MBE

　 Joanna Rowsell Shand MBE is an English cyclist on the Great Britain Cycling Team and was diagnosed with alopecia.
　She came in to one of Aderans UK shops looking for a wig for the Olympic ceremony. Aderans UK gifted her a custom-made wig for the ceremony.
　Also, Aderans UK gifted her a custom-made wig for her wedding in July 2015. Her wedding became a hot topic for conversations because of the Britain's popular magazine "Hello".

Joanna Rowsell Shand MBE visits Japan and participates in the Commemorative Event

　Acting as a wig ambassador for Aderans UK, she attended our event for further understanding of alopecia areata when she came to Japan. In the sports world there is the phrase: "concentrate on what you can control." She provided inspiration and courage to attendees with the message: "I was devoted to bicycle competitions that I could control. Wigs helped me have more confidence, allowing me to live positively despite my alopecia."

DIY of Arm Jig

　In stores, we think about customers and practice ways to satisfy them. At the Hair Salon Komorebi Kyushu Cancer Center store, because it seemed uncomfortable for customers who have undergone throat surgery to wear cut gowns, the staff made chair arms by themselves and attached them to the chair where customers were seated. This way, it is not painful for the customer during the treatment anymore.

Volunteer for Wheelchair Rust Cleaning

　Staff at "Komorebi" at the Red Cross Wakayama Medical Center was searching for something to do for their customers. They volunteered to remove wheelchair rust, a process that resulted in polishing 80 units of wheelchairs in about 7 months. (November 2014 to June 2015)

Wig Fashion Show at Nursing Home

　In nursing homes, we are supporting a fashion show that uses wigs. In October 2014, in collaboration with Medical Corporation Association Ishibashi Clinic (Headquarter: Himeji, Hyogo), we held a wig fashion show for daycare service customers.

(Thailand)Installation of Welfare Support Vending Machines

　At World Quality, we have installed a vending machine to support children suffering from poverty and disabilities. Part of sales of vending machines support local deaf schools and children who cannot receive an education.

(Laos)Provide Donations and Relief Supplies

　In response to the flood damage that occurred in Laos Attapeu in July 2018, Lao Quality Sole donated relief supplies such as used clothes, sandals, and instant noodles, and monetary donations. In addition, employees at Lao Quality participated as volunteers in delivering to the disaster support reception.

(Aderans Taiwan)Free Haircut at Disabled Facilities

　At Aderans Taiwan, our staffs visits facilities for the disabled and offer free haircut. Since we were called by the volunteer organization in 2012, we conduct them once a week in Kaohsiung City. In 2015, by request from a beauty salon owner of Keelung City, we also started offering the service in that city, too. This activity will also increase technical skills of our employees, so we will continue to do so in the future.

(UK)Held "Ladies Night Charity Fashion Show"

　Aderans UK held a CSR event, "Ladies Night Charity Fashion Show," in Brighton, England. The "Ladies Night Charity Fashion Show" was held with the aim of telling society at large that there are many people who suffer from hair loss, and calling for support of them.

(Aderans Taiwan)Donated wigs for free rental

　Aderans Taiwan Co., Ltd. donated exhibited sample items from stores to hospitals in Kaohsiung City in 2017. While seeking to open hair salons in the hospital, in Taiwan, we found that there was a demand for free rental of wigs, and we decided to donate them for rental. In 2018, we donated 10 wigs and 20 hats for hair removal to hospitals in Taichung City.

(Philippines)Award Winning Work Environment

　Aderans Philippines, Inc. was commended by MDG ACHIEVEMENT FUND, which is under the Department of Labor and Employment in Republic of the Philippines, for our diversity in the workplace environment for employees in 2013.

(Philippines)Support for typhoon victims in the Philippines (November, 2013)

　Typhoon Haiyan devastated the central Philippines in November 2013. Aderans Philippine, Inc. (API) donated to the local Red Cross for disaster victims in response to the crisis. In addition to donations from employees, we provided precooked foods such as instant noodles to local television stations.

Reduction of human hair usage by artificial hair

　Human hair has been always used for the custom-made wig. Aderans Group has carried out research on artificial hair since 1983 due to the difficulties to secure a stable procurement of human hair. With successful development on its quality akin to that of human, artificial hair has been used for Aderans' products namely "Cyber Hair" and "Vital Hair" since 1990.

Successful Development of the Third-Generation Functional Artificial Hair

　In October 2022, we launched a new functional artificial hair fiber “CYBER X,” which had been de- veloped through about 15 years of joint research with Dr. Takeshi Kikutani (Specially Appointed Professor, School of Materials and Chemical Technology, Tokyo Institute of Technology), a world-renowned expert in fiber science and our academic adviser. We have recreated the shine just like natural hair by finishing the product with a sea-island structure composed of polyamide and polyester. By advancing the technology to reduce shine through the sea-island structure, we have also success- fully reduced waste from the secondary processing.

Additional Factories built in Philippines

　Established in Clark, Philippines, in 2002. The factory manufactures and exports custom-made wigs for men and women, and produces artificial "Cyber Hair." In 2013, the second factory started operations for custom-made wig hair planting processes.

Factories built in Laos

　In 2012, as a new production base, the factory began consignment production of custom-made wig hair planting at the Vientiane Factory in Laos. In 2017, Lao Quality Sole Co., Ltd., which operates the factory, was consolidated. The factory mainly engaged in hair planting for products received from World Quality Co., Ltd.

The United Nations Global Compact

　 Since April 2014, Aderans Group has participated in the United Nations Global Compact. To meet its principles,Aderans Group takes advantages of the strength to tackle social problems as a role of a globally integrated enterprise that contribute widely to society. Our challenge is to create a more sustainable society.

Visit by the Governor of Florida, U.S.

　Governor of the State of Florida Rick Scott visited the Aderans headquarters in November 2013. He showed high appreciation for our implication of in-house salons at hospitals and job creation by our purchase of Hair Club, a U.S.-based company.

Received the 5th Good Standing Company Award in "Health Management" Category

　 In recognition of our efforts for "cancer," such as the establishment of "Rules on Employment Support for Cancer-affected people," we received the "Health Management" category of the "5th Good Standing Company Awards" in March 2020, by General Foundation of Japan Next Generation Enterprise Promotion Organization (Representative Director: Masayoshi Gomita, known as: Japan White Spread), which develops a clean enterprise certification system.

Support for "Healthcare Academy" for cancer survivors

　We began supporting "Healthcare Academy," hosted by Cancer Fitness, General Association. Cancer fitness is an organization that engages in activities such as support for physical fitness, and self-management after cancer treatments. Their slogan is "Let's exercise when you have cancer." They hold a variety of “exercise classes” for cancer patients. Also, the “Healthcare Academy” is where you learn how to manage your health to improve the quality of your life after treatment. In cooperation with Cancer Fitness, we held events for cancer patients, such as "Health Care Course," "Moving Body Creation Course," and "♥ Cinderella ♥ Afternoon Party" at our stores.

Support for the Pink Ribbon Campaign

　We support the Pink Ribbon Campaign that conveys the importance of early detection, early diagnosis, and early treatment of breast cancer. In addition to distributing the Pink Ribbon badge, we have set up the "Pink Ribbon Mark" stand at the reception desks of all sales offices in an effort to raise employee awareness. In 2019, we participated in the Pink Ribbon Smile Walk held in Tokyo for the 9th time.

“Maintenance Support Service” for Wigs in “One World Project”

　Since July 2012, we have been offering “Wig Care Support Services” that provide wig care and other services at half price for cancer patients affected by the Great East Japan Earthquake.
　This service was scheduled to terminate at the end of June 2019. But due to many requests for continuation, it was extended to the end of June 2021, the year of the 10th anniversary of the Great East Japan Earthquake.

Support for “Pink Ribbon Hostel Network”

　We have started support for Pink Ribbon Hostel Network from July 2012, when it was set up. Pink Ribbon Hostel Network was founded to help cancer patients to enjoy staying at hotel. We have distributed free paper which Pink Ribbon Hostel Network published。

Received the Encouragement Award, Distinguished Company which arrange work-life balance of cancer patient in employee

　Tokyo Metropolitan organized “Distinguished Company which arrange work-life balance of cancer patient in employee”. We received the Encouragement Award. Tokyo Metropolitan appraised our action, such that there were no retired person employee on the grounds of cancer.

(US)Donation to the American Breast Cancer Research Foundation

　Bosley has donated part of its revenue to the American Breast Cancer Foundation since 2014. From 2015, by changing donation from fixed amount of money to sales percentage during Pink Ribbon month, employee awareness was intensified and they became active. Currently, Bosley has donated more than $250,000 to the American Breast Cancer Research Foundation.

(US)Wig Donation for Support Groups

　In the U.S., there are non-profit charity organizations that support patients who need wigs for cancer treatment. Aderans Hair Goods has supported activities by providing wigs to those groups. In 2018, we offered about 1,800 wigs to 6 organizations.

(US)Support for "Look Good Feel Better"

　"Look Good Feel Better" is an organization that provides free support for beauty techniques to improve the appearance of female cancer patients affected during treatment. To date, 2 million people in 27 countries were supported. Aderans Hair Goods provided about $8,000 worth of wigs for this program as an improvement item of quality of life.

(UK)Support for “My New Hair”

　"My New Hair" is a charity organization for people suffering from cancer and medical hair loss, set up by world class hair stylist Trevor Sorbie, MBE. Aderans UK, our group company in the United Kingdom, supplies wigs to the charity and provides coaching to beauticians in providing hair cuts.

(Benelux)Established "Stitching NU JIJ" Foundation to Support Cancer Patients and Families

　Lenny Van Zundato, the Shop Manager of Francie-hair Boutique, under Aderans Benelux, founded "Stichting Nu Jij" to support cancer patients based on her own cancer experience. Aderans Benelux is supporting this activity as well. Various events are held on the weekend, and 120 patients aged 18 to 40 have participated so far.

(Thailand)Donating Wigs to Hospital in Thailand

　On June 11, 2012, a ceremony was held in Thailand, one of the manufacturing bases for the Aderans Group, to donate wigs to hospitals and other facilities. The wigs that had been tried on at factory had previously been discarded due to operational issues, but the Aderans Group was able to donate and make use of these wigs.
　We have been donating wigs every year since 2012, in association with our wig production plant in Thailand. In 2019, we donated 130 pieces to 3 hospitals. Since the start, about 2,294 wigs have been donated in total.
　Until 2016, only Aderans Thai., Ltd. participated, but from 2017, we also offered wigs made by World Quality. We not only offered them to the hos- pitals in Bangkok, but also to the Buriram area, where we have a factory.

Other

• ・Collaboration with cancer pain relief seminar
• ・Collaboration research with Oita Univ. about anticancer drug treatment and hair loss
• ・Hair makeup seminar for cancer pain relief(Sophia University)