Entertainment Wig Culture

　The Shiki Theater Company brought the musical "Cats" to the stage in Japan in 1983. The development of wigs that could withstand the vigorous dancing in "Cats" was a cooperative effort between staff at Aderans and the hair and makeup artists and costume designers at the theater company at that time.
　Our very own wigs for the performing arts, later helping to realize such headlining stage productions in Japan as "Phantom of the Opera" and "Beauty and the Beast", have also been used in non-theater applications, including a variety of movies and television shows as well as concerts. We advocate the wig culture in Japan through our provision of wigs for various culture and entertainment activities. The culture and entertainment department at Aderans is called Studio AD, a group of experts in wig and hair and makeup.

VALAN^® was developed the know-how from the musical “Cats”

　In 1988, our ready-made wig for women, VALAN^®, was developed using the know-how from the musical “Cats”. We released anniversary model of VALAN^® as a 30th anniversary memorial.

"The Wanderer's Diary" of the late Mrs. Mitsuko Mori

　"The Wanderer's Diary" (Production: Toho Co., Ltd.) is a musical that was played more than 2,000 times. Aderans custom-made wig, actress Mistuko Mori used it on stage, was exhibited at Kintetsu Uehonmachi Department store from November to December in 2015. She used it in the famous scene "Somersault". We encouraging words from her, saying "I was able to do somersault at over 80 years-old for more than 2,000 times, thanks to Aderans wig that was like my own hair".

　Aderans Group has been collaboratively working on a variety of themes with universities and research institutions. We are exploring for new insights for hair. We improve our merchandises by using achievement of those research based on academic advice and proven data. It helps us to enhance customer satisfaction and expand our business.

Started Joint Research on Novel Hair Materials to Contribute Sustainable Society
Utilizing Structural Proteins Originally Developed by Spiber Inc.

　We started joint research and development on new hair materials with Spiber Inc. (Head Office: Tsuruoka City, Yamagata Prefecture, Director and Representative Executive Officer: Kazuhide Sekiyama) by utilizing structural proteins originally developed by Spiber.
　Spiber conducts cutting edge R&D devoted to the commercialization of sustainable structural protein materials as a new cornerstone material of industry, all to push forward its mission: contributing to innovative solutions to global issues.
　What motivates our collaboration is not just the innovative use of bio-produced protein materials, but more fundamentally, the shared passion for contributing to people's happiness.
　Petroleum that serves as their raw material is an exhaustible resource. Looking ahead to the next 100 years, we felt that it is necessary to find renewable alternatives, we will continue to create hair materials that will be a new option and not depend on depleted resources.

Presenting Research Findings on the Analysis of Minerals in Hair at the 8th International Symposium on Metallomics (ISM-8)

　At the ISM-8 in July 2022, we presented research findings on the analysis of minerals in hair.
　On July 12 during the symposium, Hiroaki Kitamura from Aderans (Researcher and Leader, R&D Department) gave a poster presentation titled “Challenges in measuring minerals in hair as a health indicator,” sharing the results of research conducted by the company on the analysis of minerals in hair.

Presenting the Discovery of Distinctive Proteins in Alopecia Patients at the 12th World Congress for Hair Research (WCHR 2022)

　At the WCHR 2022 in November 2022, we presented the successful identification of distinctive proteins in alopecia patients by using the technology to conduct the proteome analysis of hair.
　We have worked to develop a technology that enables us to extract and analyze various components of hair, such as minerals and amino acids, in an accurate and efficient manner. By combining this technology and deep learning, which has been showing remarkable progress in recent years, we have established the proteome analysis of hair, a method of detecting numerous proteins contained in hair. Through this research using the proteome analysis of hair to find key proteins in alopecia, we were able to discover TGM3 as a potential substance.
　Looking ahead, we aim to identify proteins that are associated with TGM3 and find more about the functions of TGM3 in hair, through which we would like to take a step closer to our dream of offering a new solution to alopecia.

Participated in "Hair Diagnostic Consortium" as a secretary corporation

　In December 2017, we participated in the "Hair Diagnostic Consortium" as a secretary corporation.
　The "Hair Diagnostic Consortium" is a project that was established and started on April 1, 2017 by the RIKEN R&D Institute. It is a collaborative research project aimed at building big data based on scientific evidence for the establishment of a diagnostic system. It is to establish a new, non-invasive diagnostic system based on health indicators and disease indicators accumulated in the hair. We will make use of our knowledge as a leading company of comprehensive hair enterprises and seek to realize a simple and fast physical examination system and hair screening.

Osaka University

　With a research team led by speciallyappointed Prof. Shigeki Inui, Graduate School of Medicine, a pioneer in hair research in Japan, we have investigated the mechanism of hair loss and growth since April 2006.

Oita University

　We collaboratively examine prevention of hair loss, a side effect of chemotherapy, with Assoc. Prof. Masabumi Inomata. He is one of researcher sat the forefront of cancer research since November 2013.

University of Tokyo

　We have collaborative research on hair in scalp care science with a study group of Prof. Hiromi Sanada, Graduate School of Medicine since January 2012.

Tokyo Institute of Technology

　We conclude the cooperative research contract with Prof. Takeshi Kikutani, Tokyo Institute of Technology, who is world authority in spinning engineering and plastic processing. We have researched artificial hair since December 2014.

Aderans' New Artificial Hair Research Presentation
Received "Best Paper Award in the Field of Textile Materials"

　At the "14th Asian Textile Conference," held in June 2017, we announced research results that showed a combination of light reflectance characteristics (glossiness) close to human hair, and the strength and rigidity required for artificial hair for a wig, are achieved by optimizing the manufacturing conditions of composite fiber. And we received the "Best Paper Award: Textile Material (Best Paper Award in the Field of Textile Materials)." The Asia Textile Conference is a forum to announce the latest research results on textiles and fabrics. It is held every other year as a platform for nurturing global scientists and researchers.

Our sponsorship to hair-associated conferences and provision of seminar

　We sponsor and also give seminars for science and technology research forums in hair; The Society for Nursing Science and Engineering, Japan Society of Clinical Hair Restoration, Japanese Society of Cancer Nursing, Japanese Dermatological Association, Japan Hair Science Association, World Congress for Hair Research and so on.

Crazy Ken Band Ken Yokoyama, Band Singer

　The “regent” pompadour hairstyle has been the symbol of Mr. Yokoyama since his music band made a debut. To recreate this style at the band’s 40th anniversary live concert in March 2022, we helped his hairstyling by offering our original pompadour wig.

Anna Saeki, tango singer

　Anna Saeki attracted attention as a new sensibility singer in the tango world. She was among the "100 Japanese whom the world respects" (Newsweek Japan) and "20 people who contributed to Tango" (Argentina). She also received the praise of "Gran Artista (great artist)" by Mr. Horacio Ferrer, the greatest poet in the Tango world. She is earning high praise around the world.

Saren Nagata, calligrapher

　Honest words unique to women, colorful rich images that come from the words, and the free atmosphere beyond the calligraphy frame. Saren Nagata is an artist who is supported by many women. In recent years, she has focused on lessons and training lecturers, and she has now certified 30 lecturers all over the country.

Joanna Rowsell, Former Women’s Bicycle Sports Olympic Gold Medalist

　Joanna Rowsell, is a former British bicyclist, who won two consecutive gold medals at the Olympic Games in London (2012) and Rio de Janeiro (2016) (retired in March 2017). Also, when she was young, she suffered from Apropecia (alopecia), and most of her hair was lost.
　Rowsell first encountered Aderans UK when she was in a London shop looking for a wig to use for the Olympic ceremony. Also, Rowsell's wedding picture, which showed her wearing our wig, was picked up by the British popular magazine "Hello" and it became a big topic.

Chika Omae, the Cellist, cookingspecialist and sommelier

　After graduating from the Toho Gakuen School of Music, Ohmae studied at music schools in New York, Germany and Paris, and she has had numerous successful recitals, both domestically and internationally.
　While acquiring musical training, she finished all her courses for French cuisine, confectionery, and bread at Ecole Ritz Escoffier in Hotel Ritz, a prestigious hotel in Paris, and has received a Grand Superior Diploma. With that background, she hosts a unique event, called "The Sound and Food Concert," and these activities are drawing attention.

　We supported international cultural exchange performance, which was held by Waseda Univ. , in May 2015. We explained our entertainment wig to Kazakhstan National Almaty Ballet members.

Aderans Group carries out strategic CSR activities integrated with business. Those activities have been highly interested by a number of business organizations and schools. Researchers and lecturers have been used our activities as case studies in journals' articles and lectures.

(Publications)

(Lectures)
- Japan Drucker Workshop
- World Conference on ESD
- IR forum
- Japan Society for Business Ethics Study
- Japan Philanthropic Association
- Kyushu Economic Research Center
- The Securities Analysts Association of Japan, Tokai Branch
- Aiseikan club
- Happy Life Seminar at Nomura Securities
- Zenkoku Zaitaku Rihabilitation wo Kangaeru Kai
- Insurance group “You-shin-kai” general meeting
- From-Heart workshop
- University of Tokyo
- Surugadai University
- OtemonGakuin University
- Kanazawa Institute of Technology
- Kansai University
- Saitama University
- Toyo University
- Kobe Gakuin University
- Sapporo Gakuin University
- Meiji Gakuin University
- Tohoku University
- Kanto Gakuin University
- Waseda University
- Teikyo Heisei University
- Sophia University
- Shukutoku University
- Hosei University
- Takushoku University
- Kyushu University
- Yamano College of Aesthetics