Aderans Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Japan; Representative Director and President: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, is pleased to announce that the company has introduced AI-generated wig models at its official online store (http://www.aderans-shop.jp, in Japanese).
We have been promoting digital transformation (DX) in the wig business, the mainstay of our company, ranging from tailored customer touchpoints and services to the development of service models. As part of the DX strategy, we have decided to use AI-generated wig models leveraging this technology.
In developing the AI-generated models, we had real (human) models actually wear wigs and saved their images. Using these human-based images, we generated only the facial part with AI. The images look natural and realistic as the wig part (hairstyle) is not edited. We also use AI-generated models that are based on the images of ordinary women, who are not professional models. By adding more images in the future to incorporate different head sizes and face shapes, we aim to further help customers visualize themselves in the products more clearly.
Online shopping can be challenging as customers cannot see or touch actual products before purchasing, which may lead to gaps between their expectations and the products. At the Aderans official online store, we strive to minimize these gaps and will keep working tirelessly to improve customer satisfaction.
- Aderans official online store
Wig products top page: https://www.aderans-shop.jp/shop/r/rwigtop/ (in Japanese)
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Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/