This campaign began with customers’ feedback considering the environmental effects at disposal of old wigs. Most of ready-made wigs are made of polyester. So if customers dispose of them as household waste, there are slight emissions of Co₂ from waste incineration.

※ Covering area is estimate which is evaluated from number of trees and our ratio of support to environmental preservation groups.

　Our "Fontaine Forest" project has been recognized by Prof. Wagner from University of Leicester that "it is a very unique activity which successfully has both aspects of social contributions and sales, along with sustainability" and also by British business journal as aprecedent case.

　Wigs we collect are disposed upon much stricter regulations than that at general disposal facilities by our contracted waste disposal company, J&T Recycling Corporation Kawasaki Eco-Clean Factory.

Nationwide Activity, "Green Forest Campaign"
Expand Into Nationwide in Japan

　"Fontaine Green Forest Campaign" which was started since 2009, we expanded our tree-planting activity in Yamanashi Prefecture into nationwide in Japan from 2017. We will save beautiful nature in Japan for our descent.

"Green Forest Campaign," the 1st Nationwide Development
Collaboration with NPO Sakura Namiki Network

　Since 2017, we have been supporting cherry blossom tree planting in areas affected by the Great East Japan Earthquake.

NPO Sakura Namiki Network
　Sakura Namiki Network, a NPO, has planted cherry trees as memory and disaster prevention landmarks of 3.11 Tohoku earthquake and Tsunami.

　This year was the third participation in the "Life Forest with a Sea View" project to plant trees at the tsunami arrival point in Minamisanriku-cho.
　The "Life Forest with the Sea" project was launched in 2016. It is a place to convey "what we learned," "what we need to convey to future generations," "what we want to pray," and "the landscape we want to keep."

"Green Forest Campaign," the 2nd Nationwide Expansion
Regeneration of Red Pine Forest at Shizuoka Prefectural Forest Park
First Support as a Private Company

　In 2019, as a new environmental conservation destination, we began to support the restoration of red pine trees at Shizuoka Prefectural Forest Park (Ono, Hamakita-ku, Hamamatsu City), as the first supporter among private companies.
　This park is a popular nature landscape in the prefecture, mainly composed of red pine trees. It is also recognized as a habitat for rare organisms, such as being selected as a “The important Satochi-Satoyama (community-based forest areas and the surrounding countryside) for Biodiversity Conservation” by the Ministry of the Environment. However, due to the 2011 Great East Japan Earthquake, a helicopter for spraying insect control agents in the air could not be secured, and the damage of pine worms increased dramatically. As a result, the red pine forest that existed as a pure forest in a wide area of the park has been reduced to about 1/3 of that of 10 years ago.
　In light of these circumstances, we decided to cooperate with the red pine forest restoration activities in the park. Regeneration of red pine forests takes decades. As the company celebrated its 50th anniversary in 2018, we will continue to support the revitalization of the Japanese red pine forest for the next 100th anniversary.

Our staff have participated in reforest activities since December 2019.

Introduction of a Solar Energy System

　The factory has installed solar panels on the rooftop of the building to partially cover its electricity usage. Also, a solar-powered circulator is put in place to keep the water fresh in the pond on the premises (water for firefighting).

Cleaning the Area Around the Factory

　Using a lunch break, factory employees pick up trash in the area around the factory every month since 2008 (the activity was suspended in 2020 and 2021 due to the COVID-19 pandemic).

Use of Scraps From Wig Manufacturing Process

　Factory employees create a variety of products, ranging from artificial flowers and car wipes to cushions and sandals, with waste materials generated from the wig manufacturing process to promote their effective use. The factory also sells waste materials to a recycling company and uses the proceeds to plant trees on the premises.

Tree-Planting at Our Factory in Thailand

　Our Thai factory sell the waste materials produced in the process of manufacturing our wigs to recyclers and use the proceeds to plant trees at our factory grounds.

School Forestation in Aderans Thailand

　At Aderans Thai, we, together with teachers and students, have planted trees within the school area, as part of TO BE NUMBER ONE movement from 2009. This event was meant to raise awareness of the environment by through a protection activity for children.

ISO14001

　In 1999, the Group's production facilities in Thailand acquired ISO14001 certification for environment-friendly operations. ISO14001 substantiates efforts to protect the environment, and these facilities will continue to implement measures, as listed below, to maintain this status.

• 1.Prevent water pollution through factory effluent.
• 2.Prevent air pollution within the factory.
• 3.Safely dispose of industrial waste.
• 4.Effectively utilize available resources.
• 5.Improve working conditions within the factory.

Water Management

　The factory procures and uses soft water because hard water, which is high in minerals such as calcium and magnesium, can deteriorate the quality of wigs. Also, to protect the environment, the factory has introduced high performance equipment to purify the water used for dyeing hair.

Collaboration with TBM of "LIMEX," which uses limestone as the main raw material, as an alternative to plastic and paper

　TBM Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Nobuyoshi Yamazaki) develops, manufactures and sells a new material "LIMEX" that is friendly to the environment. To promote environmental-conservation activities centered on the hairdressing and beauty industry, we are starting to collaborate toward a sustainable society.

Launch of Organic Certified Products

　"Scalp Guard Orgarich" is ECOCERT, world standard organic certification institute, certified product launched in 2016. We adopted materials that aim for a recycle-oriented society in both components and package. However, we do not use genetic modification for plant component. (This item is currently not for sale.)

Introduction of Water-Saving Shower Heads at Salons

　Aderans has installed hand-held showers with water-saving attachments at salons where staff has the expertise to offer barber and hairdressing services. These showers reduce the amount of water used and lead to less Co₂ emissions because there is less water to warm and thus less energy expended in that process. The showerhead has a smaller diameter than that of conventional models, which increases pressure and potentially shrinks water usage by 50% over typical hand-held salon showers. In addition, vitamin C is put into the cartridge to neutralize chlorine, which makes the water less harsh on exposed skin, not only the customer's scalp but also the hands of employees. As of August 2022, shower has been installed at more than 180 salons nationwide, contributing greatly to reduced water usage and also shortening the amount of time under the shower.

Response to Energy Conservation Needs at Our Shops

　In order to respond to the nationwide power shortage due to the Great East Japan Earthquake, the Aderans Group has been making company-wide efforts throughout the country to push further energy conservation measures, such as switching off lighting at intervals, adjusting the times of air conditioning, and promoting “cool biz” in the office, other than at shops. We also have posters put up everywhere calling on employees to turn off the lights during lunch break and in areas where it may not be needed, in an effort across the Group to cut back on power usage.

For stores utilizing LEDs

　At our salons for females, we have been installing a "Style Museum" in which wigs are shown with huge varieties in styles for our customers to find their ideal hairstyles. We also attempt to minimize environmental impact at our stores byreducing power consumption such as converting lightings to LEDs at store renovations and construction of new stores.

Mold making system by 3D scanner

　By introducing the new mold making system, we actively manage to be environmentally friendly since we can reduce the amount of fitting materials. It also leads to the reduction of power usage because both domestic and internationaltransportation of those objects are no longer required.